Richart Website

Richart is a digital banking service by Taishin Bank. It has built a strong following among young users, but as Gen Z becomes the focus, the brand needed a refresh and give new meaning to its message: "The bank that helps young people save money."

As Design Lead, I worked on design strategy, UI, and visual language. This project especially challenged me to think about how to use a platform like the website to speak to a younger audience and help them eas ily connect with what Richart offers.