PChome Brand Guidelines

PChome is one of the earliest e-commerce brands in Taiwan, launching its online shopping service in 2000. As digital products evolved and user habits shifted, PChome began a full redesign of its website and app to refresh the overall brand experience.

In this project, I was responsible for updating the brand design guidelines. I started by reviewing the existing rules and focused on improving clarity, consistency, and usability. I reorganized the logic behind key elements—logo usage, color system, image direction, typography, layout—and added practical examples. The goal was to make the guide a working tool for designers and teams to stay aligned as the brand continues to grow.